An official attendance of 34,063 was announced on Wednesday – a big step for women’s football in Switzerland.
They were selected to host Euro 2025 in a bidding process which saw them beat Poland, France and a joint bid from Denmark, Sweden, Finland and Norway.
Uefa’s head of women’s football Nadine Kessler said Switzerland were the underdogs in the bidding process and challenged them to “make something out of it”.
Switzerland want to replicate England’s success as hosts three years ago and hope Euro 2025 can be a springboard to help grow their domestic women’s game.
The Swiss Women’s Super League is not yet professional. Attendances have risen in the build-up to Euro 2025 and Young Boys set an attendance record of 10,647 in March, but last season’s average attendance across the league was just 569.
With issues surrounding infrastructure, accessibility and pay, there is the sense that Euro 2025 could be the turning point that Swiss women’s football needs.
“Right now, women’s football isn’t in a great place in Switzerland,” journalist Helene Altgelt told the BBC.
“The league is severely underfunded, most teams aren’t professional, many teams aren’t playing in a real stadium so there is no actual stands. This is unacceptable for women’s football in 2025.
“The federation has realised this and now the Euros can be a great moment to kickstart that change and ensure women’s football is going to be professional and more girls can live their dream of actually living by playing football and not having three side hustles or studying.”
The Swiss Football Association has implemented an ambitious legacy programme that hopes to double the number of girls and women playing football in Switzerland from 40,000 to 80,000. It also hopes to double the number of coaches and increase attendances in the league by 2027.
As Sundhage said, this moment will never come back, but the signs are positive that women’s football can grow significantly in Switzerland.
A win or ideally two from their team over the next week, however, would go a long way to making sure of that.
