If there’s one thing Jacob Elordi is singularly great at, it’s making an entrance at Venice’s Marco Polo Airport with a bevy of It bags in tow.
On Monday, the Australian actor touched down in Italy for the Venice Film Festival 2025, where he is promoting his role as the canonical monster in Guillermo del Toro’s upcoming Frankenstein remake. (That’s right, everyone, repeat after me: Jacob Elordi is not Frankenstein, he is Frankenstein’s monster.) He dressed casually in a white T-shirt, black trousers, and Prada’s Collapse torpedo sneakers, which are his preferred footwear silhouette as of late. And fortunately for Elordi’s Bottega Veneta brand ambassadorship, his heavily photographed arrival also served as a prime opportunity for some product placement: He also carried the luxury label’s Cabat tote bag and matching Odyssey Intrecciato carry-on suitcase. Just think of all the certain things from every category he must be carrying!
Jacopo M. Raule/Getty Images
Jacopo M. Raule/Getty Images
Elordi rounded out his airport fit with cool-guy sunglasses brand Jacques Marie Mage’s Casablanca shades, his go-to “Saint Natalie Wood” ballcap from James Franco’s streetwear label, Paly Hollywood, and Bang & Olufsen headphones.
This isn’t the first time this year we’re seen a famously handsome actor conspicuously wearing Bottega at the airport: Pedro Pascal pulled off a similar move when he arrived in France for the Cannes Film Festival back in May. As consumers, we’ve been fascinated by what celebrities wear while traveling for decades, and the persistent nostalgia for a bygone era of airport decorum still proves to be a potent marketing tactic. As Jess Flaherty, the costume designer of the Gen-Z-beloved teen-romance series The Summer I Turned Pretty told GQ this week, she based the wardrobe of the show’s brooding heartthrob, Conrad Fisher, on her memories of paparazzi photos of Harrison Ford and Christian Slater at the airport in the ’80s and ’90s.
Perhaps, several decades from now, there will be a new hit coming-of-age series in which the fan-favorite cutie-pie dresses a lot like how Jacob Elordi used to when he would land at the Marco Polo Airport in the 2020s. If so, the future for luxury product placement looks bright.
