It was a random Thursday afternoon in October when, like all great drops do, a teaser for the Palace x Nike collaboration appeared out of nowhere. Captioned “Dreams come true,” the moment the post hit Instagram, the timeline immediately combusted. After a year of nothing but blurry photos and wild speculation, all the rumors turned out to be true.

“We just had this really grand idea,” says Palace co-founder Lev Tanju over FaceTime. “Something that involved a sportswear brand, sure, but more than just making clothing. We saw it as a project for London, for skateboarding, for football—and Nike were the only ones who could help us execute it properly.”

Dubbed the P90 collection—a play on Nike’s iconic T90 soccer boot—it’s a throwback to early Y2K footy culture, back when every striker in the Premier League had frosted tips. The campaign, shot by longtime collaborator Alasdair McLellan, brings together football legends like Wayne Rooney, Leah Williamson, and Reece James, alongside Palace team riders and grime pioneer Giggs.