Last Updated at 5:31 a.m. ET: Day two of Amazon’s Prime Big Deal Days (a.k.a. Prime Day 2.0) is officially here. Since yesterday, we’ve been dishing out the best Prime Day Apple deals, and as we enter the last day of dangerously discounted prices, we’ll be monitoring the situation to make sure you’re taking advantage of all the steals.
Since the last Prime Day, Apple’s dropped a fresh wave of gadgets, which means now is prime time to score deals on last-gen products. Keep an eye out for major markdowns on older Apple Watches, AirPods, iPads, and Macs. Sure, the AirPods Pro 2 are marked down like they almost always are, but we’re seeing solid prices on the 2025 iPad, 2025 MacBook Air, and the Apple Watch Series 10, which, let’s be real, still more than holds its own.
So, whether you’re due for an upgrade or just like to have the shiniest new Apple gear, now is the best time to buy—especially if you don’t want to deal with holiday supply chain shipping catastrophes.
Want more savings intel? Scope out our picks for the best Prime Day clothing deals to refresh your closet, then hit our roundup of the best Prime Day deals for everything else worth adding to cart.
An affordable Apple Watch, this model comes with GPS for enhanced outdoors and sports tracking. It’s crack-resistant, is IP6X-certified dust resistant, and is water resistant up to 50 meters.
Apple
Watch Ultra 2
Built for athletes who treat trail maps like suggestions, the Apple Watch Ultra 2 packs 72-hour battery life, enhanced safety features, and pinpoint GPS. Whether you’re deep in the backcountry or just logging miles before sunrise, it’s built to go the distance.
iPad Deals
Apple
iPad (11-inch, A16, 2025)
The 2025 iPad (11-inch) is the newest base model and the one to buy if you want a tablet to do tablet things—stream, browse, read, or FaceTime. It runs on Apple’s A16 chip (same as the iPhone 15 Plus) for smooth, reliable performance.
Apple
iPad Pro (13-inch, M4, 2024)
The 13-inch iPad Pro with Apple’s M4 chip is thinner, brighter, and more powerful than ever, with a crisp OLED display and upgraded Pencil Pro support. It’s basically a laptop in tablet form, and best multitaskers or anyone pushing their tablet to the max.
Apple
iPad Air (11-inch, M3, 2025)
The 2025 iPad Air, available in 11- or 13-inch sizes, runs on Apple’s M3 chip—making it a solid upgrade pick. It’s not a huge leap from 2024’s M2 model, but the extra power and bigger screen options make it a slightly better buy than the base iPad.
Apple
iPad Mini (A17 Pro)
The iPad with Apple’s A17 Pro chip is seriously capable, with a sharp 11-inch Liquid Retina display, speedy performance, and all-day battery life. It won’t replace your laptop, but it’s perfect for couch-time streaming and casual multitasking.
AirPods Deals
Apple
AirPods 4 with Active Noise Cancellation
The AirPods 4 are the latest update to Apple’s iconic buds, now with active noise cancellation, upgraded sound, and a more comfortable fit. A great middle ground between the base model and the Pros.
Apple
AirPods Pro 2
The AirPods Pro 2 hardly need an introduction. They’ve got improved noise cancellation, clearer calls, and swipe volume control. They usually hover around this price—but catching them on sale is always a smart move.
Apple
AirPods Max
The AirPods Max offer stellar sound, unbeatable noise cancellation, and a cushy fit that feels like first class for your ears. They’re so good, people have had them stolen mid-wear—stay sharp out there.
Apple
EarPods USB-C
Analog earbuds will never die. At least as long as Lily Rose Depp and Co. keep wearing them when they get photographed by the paps.
Beats Deals
Beats
Studio Pro
Distractions don’t stand a chance against these noise-cancelling headphones from Beats, which use Apple’s technology for seamless integration with your Apple products
Beats
Powerbeats Pro 2
The Powerbeats Pro 2 are built to move—secure-fit hooks, sweat resistance, and booming sound that keeps up with your pace. They won’t budge mid-burpee and last up to 9 hours on a single charge.
Beats
Studio Buds +
The famous transparent Beats buds are always a hot-ticket item during Prime Day, and until Apple releases AirPods in a color other than white, we’re going to keep recommending them. Like a 90s kid and a transparent landline phone, we just can’t quit these.
Beats
Solo 4 Wireless Headphones
Beats has laid claim to the mid-range headphones space, and we don’t mind at all. These on-ear cans hit the market in May 2024, and they’ve never been priced this low until now. Despite the low price tag, they offer clear sound and an impressive 50 hours of battery life.
Apple
Beats iPhone 17 Pro Max Case with MagSafe & Camera Control, Matte Finish
This sleek, MagSafe-compatible phone case will help stop scratches and cracks when you inevitably drop your phone.
Apple
Beats USB-A to USB-C Woven Cable
You can literally never have enough backup charging cables—especially when they’re woven, fast-charging, and built to last.
Apple
Beats Solo Buds
Affordable beats earbuds with 18 hours of battery life and a built-in microwave? In this economy? On Prime Day, yes.
Apple
Beats Pill
If you’re looking for a dependable, portable speaker to assert park or beach dominance, this is the way. It has 24 hours of battery life and can be used as a power bank to charge your other devices.
MacBook Deals
Apple
MacBook Pro Laptop with M4 Pro (2024)
Apple
Macbook Air 15-inch Laptop (2025)
Apple
Macbook Air (13-inch, 2025)
This is a meaningful discount on the best all-around MacBook to buy (that just released in March). The 2025 13-inch Air features Apple’s blazing-fast M4 chip and an ultra-bright Liquid Retina display, making it a top-tier pick for most folks.
Apple
Macbook Pro (14.2-inch, 2024)
The 2024 MacBook Pro runs on Apple’s M4 chip, delivering pro-grade performance in a sleek, portable shell. Great for creatives, power users, or anyone who needs serious speed without going full desktop.
Apple Accessories Deals
Apple
iPhone 17 Silicone Case
If you sprang for the new Creamsicle-hued iPhone 17, protect it with Apple’s official silicone case—now discounted for the first time since launch. A snug fit, soft feel, and color-match perfection.
Apple
iPhone FineWoven Wallet with MagSafe
Apple’s FineWoven MagSafe wallet snaps right onto your phone and holds your most important cards with zero bulk. It’s slim, sleek, and finally on sale.
Apple
AirTag 4-Pack
Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.
Apple
AirTag FineWoven Key Ring
Apple AirTags can be slippery little buggers and, if you aren’t careful, you’ll lose one without even realizing it. Keep your AirTags secure with this keychain made with Apple’s suede-like FineWoven material.
Apple
Pencil Pro
Take your iPad experience to the next level with the Apple Pencil, which lets you write directly on the screen and tap away without leaving fingerprints all over the display.
Anker
MagGo Power Bank Qi2 Portable Charger 10K
The MagGo Qi2 charger snaps magnetically to your phone, charges it up to 2x, and packs a built-in kickstand and smart display so you can see battery status at a glance. Sleek and seriously handy.
Anker
MagGo UFO 3-in-1 Charger
This super-compact charger lets you charge three devices simultaneously, perfect for travel so you don’t have to bring a million different cables with you on your trek.
Apple
Watch Magnetic Fast Charger to USB-C Cable
You can never have enough chargers.
Prime Day Apple FAQ
What are the best Apple devices to buy on Prime Day?
Prime Day is one of the few times you’ll see real deals on Apple gear, especially on slightly older (but still excellent) models. The AirPods Pro 2 usually dip to their lowest price ever, and it’s not uncommon to see the first price slashes of the season for the 2025 lineup. MacBooks with M2 and M3 chips tend to get solid markdowns, and the Apple Watches are often quietly hiding in the mix for way less than retail. And don’t sleep on AirTags—they’re cheap, endlessly useful, and sell out fast.
What are the latest Apple devices?
Apple used to save all its big launches for September. These days, new products drop year-round—which makes it a little trickier to keep track. During Prime Day, it helps to know what’s actually new so you can make an informed call while wading through all the deals. The iPhone 17 and iPhone 17 Pro are the current flagships—along with Apple’s thinnest model yet, the iPhone Air. Plus, the new AirPods Pro 3 dropped, with live translation technology that’s poised to be a game-changer for travelers.
In March, Apple also refreshed the MacBook Air with the M4 chip, bringing next-gen performance to its most portable laptop. The iPad Air got a boost with the M3 chip, while the base iPad (11th-gen) was upgraded with the A16 chip pulled from the iPhone 15 Plus. As mentioned, these are the latest and greatest, but that doesn’t mean any of the older models you’ll see during Prime Day aren’t a great deal.
What is Prime Big Deal Days 2025?
Every year, Prime Day lands in July. This year, it stretched across a full four days, from Tuesday, July 8 through Friday, July 11. But starting in 2022, Amazon introduced a sequel event in the fall: Prime Big Deal Days. It’s been back every October since, and in 2025 it returns on October 7 and 8.
Expect steep cuts on basics (white tees, polos, denim), activewear, sneakers, and outerwear. Brands like Levi’s, Calvin Klein, Dickies, and Lacoste tend to unload a lot of inventory, while big-ticket electronics from Samsung, LG, and Sonos headline the markdowns. It’s also a sneaky-good time to start on your gift list—the Everything Store even has a dedicated Holiday Gift Shop, perfect if your holiday gifting strategy is typically panic and prayers.
How long do the deals last?
Prime Big Deal Days 2025 officially kicks off on Tuesday, October 7 at 12:01 a.m. PDT and runs straight through the strike of midnight on Wednesday, October 8. So you’ve got two full days to scoop up as many markdowns as your cart can handle.
Do Prime Day deals change each day?
Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.
Do you need to be a Prime member to shop Amazon Prime Day?
Yes, you must be an Amazon Prime member to access Prime Big Deal Day’s exclusive deals. If you’re not yet a member, you can sign up for a 30-day trial.
Do other retailers participate in Prime Day?
Prime Big Deal Days is an Amazon-exclusive affair. But plenty of other retailers like to ride the coattails with their own competing sales. We’ll keep you posted on the best ones happening at the same time.