In addition to interviews with Hall of Fame players Pedro Martínez and Walker—who were both traded out of Montreal during the prolonged white flag waving that defined the Expos’ final decade—team executives Claude Brochu and David Samson also sat for interviews in the doc.
Brochu and Samson, both reviled for their own reasons among Expos fans, are a fascinating yin and yang case study. Brochu, now 80 years old, was born in Quebec City and served as the executive VP of marketing for Seagram, the Canadian beverage giant. He was the largest shareholder in a pack of investors that bought the Expos in 1990, only to sell eight years later to an ownership group led by New York art dealer Jeffrey Loria and his stepson, David Samson. At the time of the purchase, Samson was in his early 30s, cocksure, and perhaps most crucially for the purposes of this story, American. To a large faction of mourning fans, Brochu’s selling the team to a bunch of yanks was the first death knell. After Brochu’s many futile attempts to secure a downtown stadium and keep the Expos in Montreal, the Loria and Samson regime was in charge for just over three years before Major League Baseball took control of the floundering franchise in 2002. In the film, Samson emphatically states that baseball does not work in Montreal, despite ample evidence to the contrary from the ’70s, ’80s, and ’90s. (While Poisson and Pouliot say they approached everything about this project objectively, it’s hard not to watch the documentary and think, of Samson, Does this guy know he’s considered the bad guy?)
“We didn’t want him to be the villain,” Poisson says of Samson, who followed his Expos tenure with a stint as president of the Marlins, an appearance on the 28th season of Survivor, and now hosts a podcast. “His answers are valuable and comprehensible. It’s just another perspective.” Pouliot chimed in on the brash, unapologetic businessman as well, saying, “We knew exactly what we were getting into when we interviewed him. At least he showed up and he really answered every single question.”