Good Fortune is the story of “budget” guardian angel named Gabriel (played by Reeves), who body-swaps Ansari’s Arj with his employer, Rogen’s Jeff, to show the former that lots of money won’t necessarily solve his problems. Shenanigans ensue, and when Jeff—a well-heeled tech bro—calls in a professional watch dealer (Barr) to pick out a 40th-birthday gift for himself, we’re off to the horological races.

“I was trying to think about who [Jeff] would be, what would his interests be, what would be his day to day, and how to really show a little bit of the silliness of this guy,” Ansari says. “And I thought, okay, he’d probably have a big watch collection. I talked to Cam about this early on because I knew that one watch that he picked, the one that we now call ‘Pretty Baby’”—a vintage yellow gold Rolex Cosmograph Daytona ref. 6263—“would be important, because it becomes this interesting prop in the film and this thing that Seth later has to track down.”

Ansari’s thought process behind choosing the “Pretty Baby” 6263 was simple enough: “Early on, we’re like, it’s got to be a Rolex,” the filmmaker says. “I’d seen one of those somewhere and it just felt like a cool watch for him to be buying for his 40th, and to be this plot device.”

Barr remembers when he and Ansari finally settled on the watch. “The Daytona, within the modern sense or even the vintage way of thinking, is kind of always a grail,” he says. “The fact that it’s also gold was a way to display this thing being something special, but also substantial. Even a non-watch person will look at that watch and they’re going to go, ‘Oh, that’s significant. That’s a hitter piece.’”