The biggest shopping season of the year is already upon us. And now’s the perfect time to start adding to your cart, because hundreds of jaw-dropping deals are already live. Amazon just announced that Prime Big Deal Days is back October 7 through October 8 — and FYI, the sales are better than ever. Expect massive discounts across every category, plus exclusive savings for Prime members (don’t forget you can still sign up for a free 30-day Prime membership trial). 

It’s never too early to prep your cart, and you can already score plenty of early Prime Day deals right now. To help, I rounded up the 40 best beauty, activewear, and wellness finds — starting at just $6.

Best Overall Early Prime Day Deals

There are thousands of markdowns on Amazon already, so if it feels overwhelming, same. That’s why I did the digging and pulled only the best early deals worth shopping today. Why trust me? I shop Amazon for a living, I’m a certified Pilates instructor, and I’m my group chat’s go-to beauty guru. Expect savings on a viral under-$20 collagen face cream I use weekly and my all-time favorite de-puffing eye patches (47 percent off!). Plus, a flattering full-zip and satin pillowcases for only $6 — yes, really. 

Medicube Collagen Jelly Cream

Best Early Prime Day Hair Care Deals

Whether you’re in your hair-growth era or just need to restock your ride-or-dies, now’s the perfect time to score highly discounted hair products. Amazon’s number one best-selling hair growth oil for under $10, a shopper-loved hair strengthening product is 50 percent off, and even this Dyson Airwrap dupe hair styling system is marked down by $100 right now. 

Mielle Organics Rosemary Hair Oil

One of TikTok’s most viral hair growth treatments, Mielle Organics Rosemary Hair Oil, is under $10 right now. The nutrient-rich formula is packed with biotin to nourish, smooth, and condition for longer, silkier, stronger strands. Creators and shoppers rave about its versatility — some use it as a pre-wash scalp massage oil, while others slick it back in a bun and let it soak in for hours before rinsing. With more than 80,000 five-star ratings, it’s a tried-and-true staple that belongs in every hair care routine — and now’s the perfect time to add it to yours while it’s under $10.

Best Early Prime Day Skin Care Deals

From 40 percent off celeb-loved firming collagen creams to under-$10 overnight hydrating face masks, Amazon’s skin care deals are seriously stacked ahead of Prime Day. My top pick? These award-winning eye patches that are more than 50 percent off right now. They smooth fine lines, reduce puffiness, and brighten dullness. I wear them every single morning without fail, and they truly feel like a cup of coffee for my under-eyes.

SilkDermis Store Forehead Wrinkle Patches

Creators on my socials have been calling silicone patches Botox’s newest competitor — and I’m intrigued. That’s why I’m adding these SilkDermis Forehead Wrinkle Patches to my cart early while they’re nearly 50 percent off. Infused with collagen, aloe, and glycerin, they help boost elasticity and repair the skin barrier while you sleep. Shoppers say they smooth and soften the look of fine lines after just a few uses. Looking younger by morning? Sign me up.

Best Early Prime Day Sneaker Deals

Right now, you can score major savings on comfy sneakers for workouts, walking, and everyday wear. After scanning Amazon’s sale section, I found a $33 pair of slip-ons that are lightweight, supportive, and surprisingly stylish. You’ll also find Oprah-loved shoes marked down 47 percent and plush, cushioned Hoka dupes for under $50. With options at every price point, these deals are too good to pass up.

Vionic Women’s Winny Sneakers

IYKYK — Oprah isn’t shy about her love for Vionic shoes. And I totally get it — they’re well-cushioned, super comfy, and still stylish. The Vionic Winny Sneakers feature a sleek leather design that pairs perfectly with everything from jeans to leggings. At nearly 50 percent off, they’re one of the best Prime Day sneaker deals I’ve found. Shoppers with foot pain rave about their support, saying they make long walks and busy days so much easier. So if you’ve been waiting for the perfect everyday sneakers, this is your sign.

Best Early Prime Day Activewear Deals

Amazon’s activewear section is packed with affordable gems right now — from $7 workout tops to TikTok-viral leggings that feel just like high-end brands. As a Pilates instructor, I’m picky about my activewear, so you can trust that these are reliable finds. Whether you need an under $20 supportive sports bra, cold-weather layering pieces, or a 30 percent off flattering tennis skirt for fall, there’s already a wide range of markdowns worth grabbing now.

Aoxjox High-Waisted Workout Leggings

Ready for another viral find? Aoxjox’s High-Waisted Workout Leggings look and feel just like higher-end pairs — but they’re only $20 right now. The seamless, high-rise design smooths and sculpts without restricting movement, making them perfect for everything from a sweaty Pilates class to a well-deserved couch rot session. Honestly, they’re one of the best early Prime Day activewear deals you can grab.

Best Early Prime Day Wellness Deals

Your wellness routine just got a whole lot more affordable — you’re welcome! I found major equipment deals, like over 20 percent off walking pads to boost your step count and vibration plates that promote lymphatic drainage. Plus, smaller staples, too. Think reliable resistance bands for at-home workouts and a viral insulated water bottle that’s rarely on sale. The most shocking find? Five-star satin pillowcases for only $6.

Merach Vibration Plate Exercise Machine

If you’ve seen the vibration plate trend on your For You Page, here’s your chance to try one for less. I was curious too, so I grabbed the Merach Vibration Plate a few months ago — and now I totally get the hype. It uses whole-body vibrations to activate muscles, boost circulation, support lymphatic drainage, and even reduce puffiness. At $30 off, it’s a wellness upgrade that feels absolutely worth making.

When Is Amazon’s October Prime Day 2025?

Amazon’s Prime Big Deal Days 2025 savings event runs from October 7 through October 8, but you can already start browsing early markdowns across every category. Keep in mind, not every discount will last the full 48 hours — some deals are limited to just one day or until they sell out. Want to get a head start? Amazon’s deals section drops fresh savings daily leading up to the big event.

What Are Amazon Prime Big Deal Days?

Amazon’s Prime Big Deal Days is one of the biggest shopping events to end off the year, bringing steep discounts across every category — including beauty, fashion, home, fitness, and more. Shoppers can also expect lightning deals with limited-time discounts that sell out fast, so it pays to act quickly. In past events, Amazon has slashed prices on everything from viral beauty brands like Medicube and Mielle to sportswear staples from New Balance and Adidas. Not a Prime member yet? Sign up for a free 30-day Prime trial to take advantage of all the exclusive discounts, plus fast and free shipping.

How Long Are Prime Big Deal Days?

Amazon’s Prime Big Deal Days run for two full days, from October 7 through October 8. That gives shoppers 48 hours to score markdowns across every category, but not all discounts stick around the entire time. Some are lightning deals that drop for just a few hours, while others end as soon as they sell out. If there’s something you’ve been eyeing, make sure to grab it before the deal is gone. 

Check out more on-sale picks I’m shopping ahead of Amazon Prime Day, below. 

Austere Pimple Patches

KORRES Santorini Grape Poreless Skin Care Cream

G4Free Yoga Pants Women

Michelle Parente is a shopping editor at Shape, specializing in noteworthy deals and the latest products within beauty and wellness. She reports and provides reviews on a range of products, including hair growth treatments, skin-tightening creams, fitness equipment, and high-quality activewear.