Are you ready to hop up out the bed and turn your Swag on? The latest drop from Skylrk, Justin Bieber’s new clothing brand, is landing sooner than you think.
After months of previewing its offerings on his personal Instagram, Bieber officially launched his long-simmering brand last month with an initial collection of apparel, footwear, and accessories, which promptly sold out online. The next day, the pop star surprise-released his fifth studio album, Swag, which debuted at No. 2 on the Billboard 200. To celebrate his dual accomplishments, Justin and his wife, Hailey Bieber, both donned their finest Skylrk to gather with their pals at the Bird Streets Club, a members-only lounge in West Hollywood.
For the occasion, JB wore a pair of the label’s bubbly-framed “Upside Down” sunglasses in translucent pink.
Today, a full collection of those “Upside Down” shades, which retail for $200 apiece, will drop on Skylrk’s website at 1 p.m. ET/10 a.m. PT. They’ll come in a similar color palette as the previous drop, in shades such as “Golf” green, “Wax” beige, and “Toasty” tortoiseshell.
Courtesy of Skylrk
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Courtesy of Skylrk
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Courtesy of Skylrk
This week, Bieber also previewed several other out-there ideations for Skylrk: He wrote that he was “so grateful” to receive a prototype of a wavy (and frankly uncomfortable-looking) bench made of slatted wood and triangular cushions. He shared that he was “workin on material and quality” of a new sneaker style in a skater-ish silhouette. He also said that “Skylrk soccer season” would be starting soon, which may include a collaboration with Adidas Soccer on a baby-blue-hued kit.
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Looks like Bieber has plenty of things cooking on the brand front. Stay tuned to see which dishes he’ll serve up first.
