On Thursday evening, Justin and Hailey Bieber attended a late-night bash in support of Justin’s new album, Swag, at the Bird Streets Club, a members-only hotspot in West Hollywood.
The Biebers’ outfits were, as ever, slightly mismatched for the occasion. Hailey was appropriately dressed for a night out in an all-black set and strappy, ladybug-dotted Chanel sandals. Justin, meanwhile, looked like he could’ve been attending to any one of his Bieberian tasks—going to the studio, hitting the links, dining at Bar Pitti—in below-the-knee denim shorts, a heart-printed Our Legacy belt, and a cotton-candy-pink hoodie from his own clothing brand, Skylrk.
The Skylrk didn’t stop there: The pop star also wore the label’s bulbous, foam-molded slides in lime and tan, which he zhuzhed with kelly-green cable-knit socks, plus translucent pink sunglasses and a rolled-hem white beanie.
Ever since Justin decided to drop his fifth studio album and his long-awaited brand in a two-day span earlier this month, he and Hailey—who also fronts her own successful beauty company, Rhode—have each had more to promote than just new music. In recent years, the entrepreneurial couple have increasingly taken on the task of endorsing one another’s professional endeavors. (On the Swag track “Go Baby,” Justin shouted out his wife’s viral Rhode phone case: “That’s my baby, she’s iconic / iPhone case, lip gloss on it.”)
On Wednesday, both Biebers rocked Skylrk while attending to their respective wellness itineraries. Hailey was photographed wearing a pair of seafoam-green Skylrk slides after attending a Pilates class in LA. Meanwhile, a flushed-faced Justin, seen leaving Voda Spa in West Hollywood, paired a Skylrk blue-raspberry-hued zip-up hoodie with tie-dye cashmere shorts from celeb-favorite brand The Elder Statesman, plus a pair of Skylrk foam sandals with neon-green socks.
The couple that cross-promotes together, stays together.
