Best Amazon Prime Day Deals Under $100 2025: Handpicked by GQ

Calvin Klein

Cotton Stretch Boxer Briefs (3-Pack)

Levi’s

501 Original Fit Jeans

You only need three things to be stylish: a good white T-shirt, a nice pair of shoes, and the one and only original blue jean. This is a great deal if you’re looking to re-up on a new pair.

Casio

MWA100H Series Watch

Casio’s James Bond-level ticker is a sight to behold and looks like it could take out a literal tank. It won’t, to be clear, but it could lead people to believing you’re an international man of mystery.

Crocs

Marbled Tie-Dye Clog

Tie-dye Crocs are perhaps the most hippie thing you could buy on the most anti-hippie website there is.

Dockers

Leather Braided Fully Adjustable Belt

The thing they don’t tell you about making gains in the gym is that you lose the ability to wear your pants around your waist.

Fruit of the Loom

Tag Free Woven Boxer Shorts

Let your hole-y underwear go, man. Knock out your entire week in one fell swoop and re-up on this multipack boxer shorts.

Adidas

Athletic Cushioned 6-Pack Crew Socks

Now’s the time to restock on your most basic of basics.

Dearfoams

Keaton Slipper

Perfect for shuffling around the crib or even down the block to the bodega for a late night snack.

Oakley

M2 Frame Sunglasses

No longer are Oakley’s sports-designed shades just for pro-level athletes. Pop these on your face and you’ll feel fast and fly AF.

Lands’ End

Super-T Long Sleeve T-Shirt

Ahoy, mateys! Dive into the nautical vibes with this breton-striped tee and add some pattern and maritime energy to every fit.

Reigning Champ

Warp Knit Coach’s Short 9″

While we love Reigning Champ for its range of loungey sweats and hoodies, it’s the activewear that truly shows off the Canadian label’s sportswear prowess.

Laredo

Breakout Square Toe Casual Boots

Whether it’s for cowboy cosplay or a genuine love for the genre, these boots are made for stuntin’. Laredo’s tip-top western boots in buttery leather are slick enough to wear with a suit and rough enough to pair with dusty old blue jeans.

Fruit of the Loom

Sleeveless Tank (6-Pack)

Mamma mia! The weather is blistering and the only way to deal with it is to fight fire with fire and wear an incredibly hot tank.

Portuguese Flannel

Favo Textured Camp Collar Shirt

Not to cast any back-handed compliments to the seersucker or linen, but there are more textures out there to explore.

Merrell

Chameleon 8 Stretch Hiking Shoe

They call this the chameleon for the myriad of ways it can be styled and not for the freakish grip that it has, we’re sure.

Goldtoe

Crew Socks (6-Pack)

Caught up in the crew vs. ankle socks debate? Don’t be. The answer will forever and always be crew socks.

Levi’s

Classic Western Shirt

Almost as classic as their beloved blue jeans, the Levi’s western shirt is an instant way to add a ton of swagger to every outfit.

Hanes

BeefyT T-shirt (2-Pack)

Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.

Merrell

Hydro Moc

Built for the water, surprisingly adept as an approach shoe, perfectly suited for dog walking responsibilities.

Reebok

Club C Vintage Sneaker

The Reebok Club C is one of the most underrated and understated sneakers out there. But it’s that restraint that makes them just plain cool.

Adidas

Essentials Warm-Up 3-Stripes Track Top

Ted Lasso will never return (or will it?), but you can bask in this football-approved kit and keep the ball moving.

Adidas

3-Stripes Tricot Opem Hem Track Pants

Fulfill your lifelong dream of becoming the swaggy track coach, all from the comfort of your couch.

Colortone

Spider Tie Dye T-Shirt

Add some zest to your everyday basics with this hand-dyed tie-dye T-shirt. At nearly 40% off, we recommend stocking up on your favorite colors.

Wrangler

13MWZ Cowboy Cut Original Fit Jeans

The Wrangler 13MWZ is the real-deal cowboy jean, cut straight from the rodeo circuit and tough enough to ride fence all day. High rise, zero stretch, full yee-haw energy.

Havaianas

Flip Flops

New Balance

997 Sneakers

Every generation has its New Balance and for the hip Millennial crowd, it’s the 997.

Casio

MW240-1BV Easy to Read Analog Display Quartz Watch

Timex

Waterbury Classic Chrono Watch

The Waterbury nails the dress watch basics: clean dial, leather strap, and just enough vintage flair. At 40mm, it’s an easy fit on most wrists—and a no-brainer if you want sharp looks without the splurge.

Red Kap

Ripstop Crew Shirt

Hard work is good for you, not only for work ethic but for personal style. Case in point—Red Kap’s very non-fashion (but very fashion) work shirt.

Cole Haan

Pinch Penny Loafer

It’s nigh impossible to flub an outfit with a pair of penny loafers, especially when these Cole Haan joints exist. And for this price on Prime Day? That’s what we call pinching pennies.

Champion

Reverse Weave Hoodie

From streetwear obsessives to schlubby-stylish celebs to everyday dudes, the iconic Reverse Weave hoodie will forever be a top tier sweatshirt. The hearty cotton-blend fabric and classic cut come together in a way that countless brands are still trying beat.

Champion

Powerblend Open-Bottom Sweatpants

Timex

Expedition Scout 40mm Watch

Inspired by vintage army watches, this rugged ticker features a lightweight yet durable webbed strap, vintage white dial, 24-hour display, and subtle glow-in-the-dark hands.

Chaco

Z/1 Classic Sandal

The cool crunchy sandals you’ve seen on your avid hiking friends and in extremely stylish Japanese fashion circles.

JBL

Tune 510BT

These bass-heavy headphones might lack noise-cancelling capabilities, but at this price, you can afford to be the person who doesn’t listen to TikToks on their phone’s speaker while riding the subway.

Soundcore

Select 4 Go Bluetooth Shower Speaker

With its IP67 rating, this portable speaker can handle quite a bit of wear and tear. Plus, it’s cheap as hell, and you can always cop another if you lose it.

Apple

EarPods USB-C

Analog earbuds will never die. At least as long as Lily Rose Depp and Co. keep wearing them when they get photographed by the paps.

OtterBox

Commuter Series Case

You’ve done this whole no-phone-case thing for a while, and your beat-up device shows. Please, do yourself a favor and wrap your precious phone in a case that’ll protect it from drops and dings so you can use it for as long as possible.

Anker

MagGo UFO 3-in-1 Charger

This super-compact charger lets you charge three devices simultaneously, perfect for travel so you don’t have to bring a million different cables with you on your trek.

Apple

Magic Mouse

If you use a Mac at home (or anywhere, really), you need an Apple Magic Mouse. It rolls smoothly, has a clean look, and offers great battery life.

Marshall

Emberton II Portable Bluetooth Speaker

Ultimate Ears

Wonderboom 4

The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.

Amazon

Fire HD 10 Tablet

The new Fire HD 10 is lighter, faster, and 25% more powerful, with a sharper 1080p screen and upgraded camera. If you’re deep in the Amazon ecosystem—Prime Video, Alexa, Kindle—this is the tablet to get. Solid performance for under $100 is just a bonus.

Amazon

Kindle

The latest Kindle does exactly what you want it to: it holds a thousand books, weighs less than a paperback, and goes weeks on a single charge. The crisp display reads like real paper, even in direct sun, meaning beach read season is officially on.

Roku

Ultra 2024 Streaming Stick

If you prefer to spend your free time cruising through Roku City, this is the smart TV box for you. It has Dolby Vision & Atmos, streams in 4K, and a rechargable remote (no more frantic searching for AAA batteries).

Beats

Solo 4 Wireless Headphones

Beats has laid claim to the mid-range headphones space, and we don’t mind at all. These on-ear cans hit the market in May 2024, and they’ve never been priced this low until now. Despite the low price tag, they offer clear sound and an impressive 50 hours of battery life.

Anker

MagGo Power Bank Ultra-Slim 10K

Anker’s MagGo Power Bank packs 10,000mAh into a sleek, pocket-friendly frame. It magnetically snaps to your phone, charges fast, and can power up an iPhone more than twice. A clutch travel companion.

JBL

Go 3 Portable Mini Bluetooth Speaker

The JBL Go 3 is tiny but tough, with a rugged build that shrugs off water, dust, and drops. Despite its size, it pumps out crisp, punchy sound that’s way bigger than you’d expect.

Herschel Supply Co.

Novel Duffle

A fully recycled duffel bag will make you feel better about those unnecessary purchases you’re about to make on vacation.

SwissGear

1900 Scansmart Backpack

The most dad travel backpack of all time, complete with more pockets than he could possibly fill. And yet, he does.

Pacific Gear

Rolling Duffel Wheels

This is the kind of checked bag you see at the baggage claim for some who’s decided to forego working and opted to solo travel for a month. And you know what? This bag can handle all that.

Cabeau

TNE S3 Travel Pillow

Cabeau’s TNE S3 isn’t your average floppy neck pillow. It’s firm where it counts, soft where it should be, and straps to your seat so it doesn’t slowly betray you mid-nap. Basically: no more bobblehead syndrome at 30,000 feet.

Samsonite

Freeform 28-Inch Large Luggage

A generous packing capacity an super-slick wheels make for a bag that’s a better travel companion than some actual people.

Gregory

Nano 14L Day Pack

This day pack will be one of the most versatile bags in your quiver. It’s packable, so if you use it for travel, you can stow it in your luggage until you need it, and it’s the ideal size for single-day hikes, commuting, or going to the gym.

Incase

A.R.C. Daypack

Carry up to 24L of gear, including a laptop up to 16 inches, in this daypack from Incase. It has an easy-access clamshell opening, comfy straps, and an RFID-blocking tech pocket.

D&D

Hanging Travel Toiletry Bag

This hanging toiletry bag is the panacea for an overpacker. It accommodates all of the things you need (and the things you don’t), and hangs up so it doesn’t overrun the counter.

Thule

Crossover 32L Backpack

You may know Thule as the ever-popular roof rack brand, but it turns out the Swedes know a thing or two about travel bags, too. This one is loaded with features that make travel easier, like a crushproof compartment for sunglasses or your phone and a compression pocket to help you pack it to the gills.

Traveler’s Choice

Pagosa Indestructible Hardshell Expandable Spinner Luggage

Stay stealthy at check-in with this blacked-out bag from Traveler’s Choice. At just $80, this is a tough deal to pass on, especially if you need to keep an extra carry-on on hand.

Jansport

Cool Backpack, with 15-inch Laptop Sleeve

Eddie Bauer

Stowaway Packable Duffel Bag

With a 45L capacity and water-resistant outer, this is exactly what you need for camping, work trips, and everything in-between.

Samsonite

20-Inch Hardside Luggage

You can’t go wrong with the classics. Samsonite’s 20-inch hardside luggage is lightweight, durable, and sized to carry on. Smooth wheels, a tough shell, and decades of travel cred to back it up.

Amazon Basics

30″ Hardside Large Checked Luggage

Will it be the fanciest bag on the carousel? Negative. Will it get the job done for less? Absolutely.

Halfday

Convertible Garment Duffel Bag 45L

A garment bag is a must-have for any well-traveled man, and having one that converts into a duffel is even better. This one is big enough for a suit and a full weekend’s worth of clothes.

The North Face

Borealis Laptop Backpack

The North Face Borealis Backpack is built for daily hauls, with a padded laptop sleeve, tons of compartments, and seriously comfy straps. Great for commuting, class, or weekend hikes.

Philips Norelco

Norelco Series 9000 Trimmer

All of those fancy hair trimmers want to include attachments for every part of your body. But if you just want something to keep your facial hair tidy, this is the one to get.

Philips Norelco

Bodygroom 7000 Series

For tackling unwanted body hair below the face, this trimmer can have you more aerodynamic than an Olympic swimmer.

Rogaine

5% Minoxidil Foam

Thinning hair? Turn to one of the most popular brands in regrowing your hair. Backed by minoxidil, an ingredient that’s proven to help your strands grow back thicker and fuller, this foam will be your secret to a better head of hair.

Malin + Goetz

Peppermint Shampoo

The entire Malin + Goetz catalog is 20% off for Prime Day, including the brand’s popular shampoo. Peppermint and other natural ingredients cleanse and hydrate your hair and your scalp, all with a vegan and cruelty-free formula.

Necessaire

Rosemary Shampoo

A shampoo that smells so good, you’ll want to lather up more than once a day. And even though you really don’t need to shampoo daily, its multi-protein and ceramide formulation will help to strengthen the hair instead of damaging it.

Lumineux

Teeth Whitening Strips

Sensitive teeth have you afraid of trying out whitening strips? These are safe enough on even the most delicate choppers, able to get you a whiter smile in no time.

Burberry

Touch Eau de Toilette

Burberry’s colognes skew as classic as its gabardine trenches. Take, for example, Touch, a warm, woody EDT bolstered by top notes of mandarin tree, middle notes of cedar wood, and finished with vetiver, soft musk, and tonka beans. It sounds excellent and smells even better.

Malin + Goetz

Dark Rum Eau de Parfum

For twenty years, the indie fagrance whizzes at Malin+Goetz have carved out a niche hawking hyper-specific scents that riff on the colognes your old man probably swore by—plus a few he’d be scandalized to see in your bathroom bureau. Dark Rum is one of their best by a mile. It tweaks a typically spicy aroma by infusing it with hints of plum and bergamot along with notes of creamy milk for a lighter—but no less potent—finish.

Remington

Vacuum Beard Trimmer

If you’ve always wanted to try a vacuum beard trimmer (this one promises to catch 95% of those annoying pieces of hair), take this as your cue to Add to Cart.

Dr. Dennis Gross

Alpha Beta Ultra Gentle Daily Peel Wipes

A cult-favorite chemical peel that doesn’t wreck your skin. These gentle wipes brighten, smooth, and seriously deliver.

Crest

3D Whitestrips

Whiter teeth are just a click away for Prime members. Not only have these strips earned our stamp of approval, but they have more than 85K reviews with a 4.6-star average rating.

Philips Sonicare

4100 Rechargeable Electric Toothbrush

The Philips Sonicare 4100 is one of the better toothbrushes we’ve tested—simple, effective, and surprisingly powerful. It skips the extra modes and smart features of pricier models, but cleans just as well for way less. A no-brainer upgrade.

Laneige

Water Sleeping Mask

Laneige’s Water Sleep Mask is a Korean-style overnight treatment that hydrates like a heavyweight. Best for dry, tired, or travel-worn skin—and perfect if you want to wake up looking like you actually slept.

CeraVe

Foaming Facial Cleanser

Cerave’s Foaming Facial Cleanser is a low-key staple—gentle, effective, and used by plenty of people on the GQ staff. It cleans without stripping and plays nice with oily or combo skin.

Philips Norelco

Multigroom Series 9000 (21-Piece Grooming Kit)

This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.

Philips Norelco

OneBlade 360

Polo Ralph Lauren

Polo Green Eau De Toilette

Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.

Hermès

Terre D’Hermes Eau Intense Vetiver Eau De Parfum

Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. It’s one of our favorite colognes, because it’s a reliable, invigorating, and head-turning masculine scent that’s perfect for all scenarios and seasons.

Calvin Klein

CK One Eau de Toilette

CK One, the now-canonical ‘90s-era unisex scent, was always going to be a hit. Its remarkable run—and endlessly huffable mix of musk, lemon, and jasmine—has spawned a generation of copycats, but the original formula still sets the standard.

Kiehl’s

Creme de Corps Body Lotion

Stock up on this body lotion that makes your skin sinfully smooth. An all-time Kiehl’s classic, it uses a combination of squalane, cocoa butter, and shea butter.

Jack Black

Double Duty Face Moisturizer SPF 20 Sunscreen

Jack Black is one of the best names in affordable men’s grooming, and this dual-purpose moisturizer is no exception.

MANSCAPED

The Lawn Mower 3.0

Despite the tongue-in-cheek branding, this groin and body hair trimmer is one of the best in the game.

Nutribullet

Ultra Personal Blender

This space-saving personal blender will make it feel like you’re running your own little Jamba Juice.

Amazon Basics

Slim Velvet Non-Slip Hangers

These velvet hangers won’t revolutionize your life—but they will stop your clothes from sliding into a sad pile on the floor. They’re slim, grippy, and make your closet look like you have your act together.

Oxo

Brew Conical Burr Grinder

The easiest way to make your coffee taste better is by grinding the beans just before you brew.

KitchenAid

Dual Platform Digital Kitchen and Food Scale

For perfectly measuring out ingredients to bake a cake—or to make sure you’re keeping on track with your diet.

Ring

Ring Battery Doorbell

Porch pirates, begone.

Levoit

Air Core 200S Smart Air Purifier

The Levoit Core 200S is a compact, app-controlled air purifier that quietly scrubs out dust, dander, and whatever died in your gym bag. Great for bedrooms, small apartments, or anywhere foul odors go to lurk.

Arboleaf

Body Tape Measure

Whether you’re focusing on bulking or cutting, this tape measure will track your progress so you can tell if your biceps are growing or your waist is shrinking.

VOLTRX

Premium Electric Protein Shaker

Because your workout shouldn’t include turning your bottle into a Shake Weight.

Renpho

Cordless Jump Rope

With an adjustable weight, this jump rope counts how long you’ve been going at it, as well as how many calories you’ve burned.

TOLOCO

Massage Gun

Don’t believe the hype surrounding pricey massage guns? Try out this cheap one and let it relax those tight muscles—then you’ll get it.

2XU

Aero 7-inch Run Shorts

If you don’t know 2XU (pronounced two-times-you), let us put you on. These shorts are dialed for running, plus they have hand pockets, which is always a bonus.

ZELUS

12-Pound Weight Vest

Ruck it, we ball.

Swiftwick

Aspire Crew Socks

These socks from Swiftwick are marketed as cycling socks, but they’re also a top choice for running, hiking, or the gym. The compression feels great and keeps your blood flow optimized for a great workout.

Beskar

Foot Massager/Roller

Don’t forget about your foot health. Fitness can be tough on your feet, but rolling out your arches after you peel off your shoes will work wonders.

Oofos

Sport Recovery Slide

Ghost

Whey Protein Powder

This is the whey, brother.

Gymreapers

Weightlifting Belt

Is this the best weightlifting belt in the game? No—however, it’s a great starting point to see if you like the feeling of leather belts, with an entry-level price point to match.

Harbinger

Red Line 18-Inch Weightlifting Wrist Wraps

Want a bigger bench? That’s rhetorical—of course you do. Wrap your wrists up (tight) with these, and watch your numbers jump up. They’re not gonna put a plate on your max, but they’ll help.

Gorilla Mind

Gorilla Mode Preworkout

With even more pump agents than the Base version, this is our number-one pick for the best pre-workout in the game.

Optimum Nutrition

Gold Standard 100% Whey Protein Powder

ON’s Gold Standard protein is, as luck would have it, the gold standard of whey supplements. It’s our number one pick after having tested a ton of them, too.

Fitbit

Inspire 3

The Fitbit Inspire 3 is a great entry-level tracker for anyone focused on steps, sleep, and general wellness. It’s not at its lowest price ever, but it’s still a solid deal on a slim, reliable daily companion.

TriggerPoint

Grid 1.0 Foam Roller

Helimix

Vortex Blender Shaker

Whether it’s protein powder, creatine, or ambiguous gym liquid, this shaker bottle is perfect for all of your supps.

Animal

Creatine Tablets

Creatine is one of the most extensively researched supplements in the world, with evidence suggesting that it benefits a range of areas, including muscle growth, energy, and brain function. These tablets are a great introduction to the supplement if you’ve never used it before.