It’s that time of the year—when the house that Bezos built churns out the best Prime Day deals to remind you that budgeting is a theoretical exercise. That’s right: the Amazon Prime Big Deal Days event—a.k.a. Amazon Prime Day 2.0—is nearly upon us. This year, it’s on October 7-8, and while that’s still a few weeks away, that hasn’t stopped a handful of early Prime Big Deal Days sales from slipping through the cracks. So, to help you get a jump on the savings, we went ahead and rounded up the best ones to shop right now and laid out everything you might wanna know before the real madness begins. We’ll be updating this story as more deals drop and more information comes in.
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Amazon Big Deal Days 2025 FAQ
What is Amazon Big Deal Days?
Amazon Big Deal Days is Prime Day 2.0—the retailer’s annual blowout sale. Prime Day typically happens across two days in the summer, with a secondary event (Prime Big Deal Days) on October 7-8, which features deals across every category you can imagine, from menswear basics and home goods, to kitchen appliances and electronics. The deals rival that of Black Friday and Cyber Monday, and access to Prime Day and Prime Big Deal Days is perhaps the best perks of having a Prime membership.
What are the best things to buy on Prime Day and Prime Big Deal Days?
After years of covering Prime Day and Prime Big Deal Days, our best piece of advice is this: focus on the items you’ve already had your eye on. With so many deals coming at you at once, it’s easy to get sidetracked and start filling your cart with things you never planned to buy. The smartest approach is to stay the course and keep the ol’ noggin clear of impulse buys.
Historically, Amazon-branded products see the biggest discounts. That includes smart home devices like Echo speakers and Ring doorbells; streaming devices like Fire TV sticks; and everyday tech like Kindles and Eero mesh Wi-Fi systems. Generally speaking, if you’ve been meaning to upgrade your tech setup, now’s the time to do it. Think Apple devices, headphones, smart speakers—Prime Day and Prime Big Deal Days tend to deliver solid value in that department.
On the men’s clothing front, the best deals usually land on everyday staples. It’s a good moment to restock on essentials like underwear, socks, and workout basics. You’ll also find solid grooming deals, especially on multi-groomers and electric razors from some of our favorite house-tested brands like Philips Norelco and Braun.
How long do the deals last?
This year, it’ll start Tuesday, October 7, and end on Wednesday, October 8. Deals are released throughout the day, including Lightning Deals, which run only for a limited time or until stock sells out. In addition to many deals rolling over into day two, expect a new set of deals to land every day until the event wraps up.
Do Prime Day deals change each day?
Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.
Do you need to be a Prime member to shop Amazon Prime Day?
Amazon Prime Day and Prime Big Deal Days are reserved only for Prime members. In addition to free two-day shipping and same-day delivery, access to the two-day event is perhaps the best benefit of a Prime membership.
Word to the wise: If you’re not yet a Prime member, you can sign up for a free 30-day trial, which will give you access to the event. After Prime Big Deal Days, there’s nothing stopping you from canceling your membership.
Are things actually cheaper on Prime Day?
A lot of things are cheaper on Prime Day—some at their lowest price all year, and a few at their lowest ever. But not every deal’s a no-brainer. Some discounts are minor, and occasionally, something was cheaper earlier in the year. To double-check, try CamelCamelCamel. It’s a price-tracking site that shows an item’s full Amazon price history, so you can see if today’s deal is actually a deal, or just looks like one. At the end of the day, though, a “good deal” is relative—if you need it now, it’s worth it; if you can wait, maybe wait.
Do other retailers participate in Prime Day?
Over the years, Prime Day has gotten so popular that it has forced the hand of many other retailers, and there are many competing sales—many of them with the same products available during Prime Big Deal Days—to shop if you’re not a Prime member. And of course, there are many menswear deals worth scooping up now that are not on Amazon.